# A naming convention for client ad accounts and profiles > Our naming convention for client ad accounts: ACME-DE-EUR, code first, since a cut-off name keeps its start. The browser profile is ACME-FB-Ads. Source: https://mosaicbrowser.com/blog/ad-account-names-match-profiles ## Name the browser profile the way you name the ad account Our naming convention for client ad accounts: ACME-DE-EUR, code first, since a cut-off name keeps its start. The browser profile is ACME-FB-Ads. ![One client code on the ad account and the window, beside a screenshot: six Mosaic profile windows arranged in a grid, each with its own name in the title bar](https://mosaicbrowser.com/covers/ad-account-names-match-profiles.webp) A naming convention for client ad accounts should begin with a short client code, because every list that runs out of room cuts a name from the end, and the start is what survives. Agencies already do this for campaign names. Give the browser profile you work that client from the same code, and the window, the ad account and the export all name the same client. ## A naming convention for client ad accounts: client code first Most agency naming guides are about campaigns, ad sets and ads, and they agree on one thing: the client code goes first. A campaign called `ACME_CONV_DE_Q4` sorts with the rest of ACME's campaigns, survives being shortened to `ACME_CONV…` in a narrow column, and is the first filter anyone applies to a combined export. The ad account itself gets less attention, and it is the name you see most. It is what the account switcher lists, what a report file is labelled with and what a colleague types when they ask which one you mean. The same rule works there. Put the code first, then whatever separates one of the client's ad accounts from another: - `ACME-DE-EUR` and `ACME-UK-GBP`, when a client runs one account per market - `ACME-Brand` and `ACME-Perf`, when the split is by budget owner - `NORD-Main`, when there is only one Keep the code three or four letters and unique as a string. `ACME` should not hide inside another client's code or inside an ordinary word, because Mosaic's search box, for one, matches in the middle of a word. Mosaic is a desktop app Email yourself the link and open it on your computer. How it works: Logins and 2FA codes ## Why the browser profile should carry the same code If you keep each client's work in its own browser profile, that profile has a name too, and it is the one on screen while you work. In Mosaic the profile's name is drawn on its browser window, so with six windows arranged side by side each one says whose it is. That is only useful if it says the same thing the ad account says. Take an agency that names its ad accounts `ACME-DE-EUR` and its profiles "Client 3 – Berlin". Both are fine on their own. Together they mean somebody has to remember that Client 3 is ACME, and that memory is the thing a busy Monday drops. Name the profile `ACME-FB-Ads` instead and you type the same four letters into Mosaic and into the ad account switcher. Profile names and ad account names need not be identical. A profile is a browser, so it carries the platform and a role (`ACME-FB-Ads`, `ACME-IG-Main`), while the ad account carries market or budget. What they share is the first part, and the first part is what you search for. The full order we use for profile names, and why status belongs in a tag rather than in the name, is in [naming 300 browser profiles so you can still find one](https://mosaicbrowser.com/blog/naming-hundreds-of-profiles). ## Where the name goes after it leaves the app Names leave both tools, and the places they land are where a mismatch hurts. A single-profile export from Mosaic is offered as a zip file named after the profile, so `ACME-FB-Ads.zip` is findable in a folder months later, and `Client-3-Berlin.zip` is not. The local API returns profile names in its JSON, which is where a script that joins your profiles to an ad-platform export will match them. In each of those places the client code is the join. When the profile and the ad account start with the same code, a person or a script can line them up without a lookup table. When they don't, someone writes the lookup table, and it goes stale. ## Ownership is not part of the name Leave your agency's name out of the ad account. The arrangement that holds up when a contract ends is that the client's business portfolio owns the client's ad accounts, and your portfolio gets partner access to them. An account named `AgencyX – ACME` is a label that becomes false the day the client takes it back. Who owns what, and why that is the column to check, is in [Business Manager is now a business portfolio](https://mosaicbrowser.com/blog/business-portfolio-not-business-manager). The same split works inside Mosaic. A project holds one client's profiles and says who they belong to, and tags carry the state that changes week to week, as in [projects say who owns it, tags say what state it's in](https://mosaicbrowser.com/blog/projects-owners-tags-state). Mosaic keeps client accounts you are entitled to run apart, each with its own cookies, fingerprint and proxy. It does not change what Meta or any other platform allows, so the access itself comes from the platform's own partner tools, set up as in [the first hour in the browser with a new client](https://mosaicbrowser.com/blog/client-onboarding-first-hour). ## Questions ### What is a good naming convention for client ad accounts? A short client code first, then the parts that tell one of that client's accounts from another, such as market or currency, joined by one separator: ACME-DE-EUR. The code is unique as a string of letters, so a search for it finds that client and nothing else. ### Why put the client code at the start of the name? Because lists, tabs and exports that run out of room cut a name at the end. Whatever is first survives, and the first thing anyone filters by in an agency is the client. ### Should the browser profile have the same name as the ad account? It should start with the same client code. The profile can then carry the platform and a role, but the same code finds the client in both places. ### Does the ad account name need the agency's name in it? Usually not. The account belongs in the client's business portfolio, and your agency has partner access to it. Putting your name in the account is a label that is wrong the day the contract ends. ## Related [Naming 300 browser profiles so you can still find one](https://mosaicbrowser.com/blog/naming-hundreds-of-profiles): Name each profile client code, platform, role, in that order, so one search finds a client and one sort groups them. Status goes in a tag, not the name. [Business Manager is now a business portfolio. What changed](https://mosaicbrowser.com/blog/business-portfolio-not-business-manager): Meta renamed Business Manager to business portfolio and moved nothing. An ad account still belongs to the portfolio it was made in, so check whose that is. [Projects say who owns it, tags say what state it's in](https://mosaicbrowser.com/blog/projects-owners-tags-state): How to organize client accounts with tags: the client goes in a project, the state in a tag. Owners rarely change; states change weekly. [The first hour in the browser with a new client](https://mosaicbrowser.com/blog/client-onboarding-first-hour): A social media client onboarding checklist for the browser: ask for partner access, not passwords, then a project, a proxy in their market and their 2FA.  [Amazon Ads Partner Network access, for agencies](https://mosaicbrowser.com/blog/amazon-ads-partner-network): Amazon Ads Partner Network access lets an agency link clients' ad accounts to its own manager account, so nobody hands over a Seller Central password. [TikTok One for agencies: creator access without logins](https://mosaicbrowser.com/blog/tiktok-creator-marketplace-agencies): TikTok One, the old Creator Marketplace, lets an agency run a creator's post as a Spark Ad from its own ad account. The creator approves; no password. [How TikTok decides your Business Center ad account limit](https://mosaicbrowser.com/blog/tiktok-business-center-ad-account-limit): TikTok's Business Center ad account limit is a default set per Business Center type, raised through TikTok. Spend moves a different limit: ad groups. ## Mosaic, on your own computer The browser this blog is about: its own Chromium, fingerprints from real machines and a proxy exit per profile. Free holds 3 profiles. Pro is $49 a month for any number. Mosaic is a desktop app Email yourself the link and open it on your computer.