# How many Google Ads accounts can I create? > Google caps Google Ads accounts per login, counts manager accounts in that cap, and sends anyone advertising for several businesses to a manager account. Source: https://mosaicbrowser.com/blog/google-ads-accounts-per-person ## How many Google Ads accounts one person can make Google caps Google Ads accounts per login, counts manager accounts in that cap, and sends anyone advertising for several businesses to a manager account. ![Manager account versus Separate logins, each name in its own tile: One login hits a cap; a manager account does not](https://mosaicbrowser.com/covers/google-ads-accounts-per-person.webp) There is no single number of Google Ads accounts a person may own. Google limits how many accounts one Google login can belong to, counts manager accounts inside that limit, caps how fast new accounts are created and set up for billing, and points anyone running ads for several businesses to a manager account. The current figures for each are on Google's own page, [About your Google Ads account limits](https://support.google.com/google-ads/answer/6372658); they change, so read them there rather than from a blog. The useful question is not the number but which limit you are about to hit, and why it is shaped the way it is. ## What the limit is attached to The cap counts accounts per Google login, not per human. One email address can be a user on only so many Google Ads accounts, whether it created them or was invited to them, and a manager account uses up a place like any other. That design says something about how Google thinks of identity in Ads. A login is a person's key. The account is the advertiser's container, with its own billing, its own payments profile and its own advertiser verification, which names the legal entity behind the ads. [Advertiser verification](https://mosaicbrowser.com/blog/google-advertiser-verification) is where the business, rather than the login, becomes the thing Google is counting. Separately, Google caps how many new accounts can be created in a week and how many can be given a billing setup in a week. The billing cap depends on how the account pays, and it is much tighter for accounts paying by card than for accounts on monthly invoicing. Those weekly limits rarely touch a single business. They are aimed at mass creation. Mosaic is a desktop app Email yourself the link and open it on your computer. How it works: Logins and 2FA codes ## How many Google Ads accounts can I create, and is more than one allowed? Yes, for a reason. Google Ads accepts several accounts where each has a legitimate purpose: separate businesses, separate brands that want separate billing, or clients of an agency. Two things are not allowed. Several accounts advertising the same business for the same searches compete with each other in one auction, which Google's policy on unfair advantage forbids. And a new account opened to keep advertising after a suspension is treated as getting round the suspension, which Google ends by suspending the new account too. So the honest version of "how many can I make" is: one per business, client or real billing split, inside the per-login cap, and never two for the same ads. ## Why agencies hit the wall The wall agencies hit is the per-login cap, and they hit it by skipping the manager account. It goes like this. The first client's account is created from the account manager's own Google login. So is the second, and the tenth. Each new client takes a place on that one login, every report is a separate sign-in, and eventually the login reaches its cap and Google refuses to create another. Meanwhile the client accounts belong to a login that might leave the agency next year. A manager account, which Google long called MCC, removes all of that. It is an account whose only job is to hold other accounts. Agency staff are users on the manager account, not on each client account, so one place on their login covers every client. From the manager you can create a client's account with no new email address or password, or link an account the client already owns, with the client's approval. Google cancels accounts created from a manager that sit inactive for a long time, so do not create accounts ahead of need. How many accounts a manager account can hold is its own limit, and that one scales with spend. The number of active accounts a top-level manager can link to grows with the total monthly spend of the accounts under it over the past year, so a new agency starts smaller than an established one. That ceiling is far higher than any login's, which is the point. ## Link the client's account, or create it? Linking is the better default when the client already has an account, because the client stays the owner. When the work ends, the client unlinks the manager and nothing has to be handed back. Creating from the manager is quicker for a client who has never advertised, but the agency then holds the account, and moving ownership later is a task people forget until the day it matters. Whatever you choose, name the accounts so that a person reading the manager's list can tell clients apart without opening anything. [Matching ad account names to profiles](https://mosaicbrowser.com/blog/ad-account-names-match-profiles) has the convention we use. ## Where separate browsers come in A manager account means one login and one browser are enough for client work in Google Ads, and that is how it should be. Browsers come in where logins really are separate: a client who insists on you working inside their own Google login, or several businesses you own, each with its own Google account and its own payments profile. Signed in side by side in one browser, those logins share one cookie jar and one device. Mosaic gives every account its own browser, with its own fingerprint, its own proxy exit and its own cookies, so each of those logins lives in a profile of its own. Mosaic keeps accounts you are entitled to run apart; it does not change what Google Ads allows. The mechanics of how accounts get tied together in the first place, and the free ways to keep them apart, are in [how to manage multiple accounts without getting linked](https://mosaicbrowser.com/guides/how-to-manage-multiple-accounts-without-getting-linked). Meta's equivalent of the manager account is the business portfolio, compared in [business portfolio vs Business Manager](https://mosaicbrowser.com/blog/business-portfolio-not-business-manager). ## Questions ### Is there a limit on Google Ads accounts per email address? Yes. Google sets a maximum number of Google Ads accounts that one Google login can belong to, and manager accounts count towards it. The current figure is on Google Ads Help's page about account limits. ### Can I create a new Google Ads account without a new email address? Yes, from a manager account. An account created there is linked to the manager from the start and needs no separate email or password. Google cancels accounts created this way that stay inactive for a long period. ### Is it against Google's rules to have more than one Google Ads account? No, when each account has a legitimate reason, such as a separate business, brand or client. Running several accounts to show ads for the same business in the same auction, or to get round a suspension, is against Google's policies. ### Should an agency create client Google Ads accounts or link existing ones? Linking the client's own account to the agency's manager account keeps ownership with the client. Creating it from the manager account is quicker for a client with no account yet; either way the agency works from one login. ## Related [What Google Ads advertiser verification asks, and what it joins](https://mosaicbrowser.com/blog/google-advertiser-verification): Google Ads advertiser verification requirements: a legal name, a country and documents for who pays and who advertises. Every account under that name is one. [Name the browser profile the way you name the ad account](https://mosaicbrowser.com/blog/ad-account-names-match-profiles): Our naming convention for client ad accounts: ACME-DE-EUR, code first, since a cut-off name keeps its start. The browser profile is ACME-FB-Ads. [Business Manager is now a business portfolio. What changed](https://mosaicbrowser.com/blog/business-portfolio-not-business-manager): Meta renamed Business Manager to business portfolio and moved nothing. An ad account still belongs to the portfolio it was made in, so check whose that is. [How to manage multiple accounts without getting them linked](https://mosaicbrowser.com/guides/how-to-manage-multiple-accounts-without-getting-linked): Accounts get linked by shared cookies, IPs, fingerprints and habits. Give each its own profile, exit and history, then test it before you trust it.  [Amazon Ads Partner Network access, for agencies](https://mosaicbrowser.com/blog/amazon-ads-partner-network): Amazon Ads Partner Network access lets an agency link clients' ad accounts to its own manager account, so nobody hands over a Seller Central password. [TikTok One for agencies: creator access without logins](https://mosaicbrowser.com/blog/tiktok-creator-marketplace-agencies): TikTok One, the old Creator Marketplace, lets an agency run a creator's post as a Spark Ad from its own ad account. The creator approves; no password. [How TikTok decides your Business Center ad account limit](https://mosaicbrowser.com/blog/tiktok-business-center-ad-account-limit): TikTok's Business Center ad account limit is a default set per Business Center type, raised through TikTok. Spend moves a different limit: ad groups. ## Mosaic, on your own computer The browser this blog is about: its own Chromium, fingerprints from real machines and a proxy exit per profile. Free holds 3 profiles. Pro is $49 a month for any number. Mosaic is a desktop app Email yourself the link and open it on your computer.