# How to give an agency access to Google Ads

> Give an agency access to Google Ads by accepting a link from its manager account. Keep the account and an Admin of your own, and never share your password.

Source: https://mosaicbrowser.com/guides/give-an-agency-access-to-google-ads

## How to give an agency access to Google Ads

To give an agency access to Google Ads, send it your Customer ID, let it request a link from its manager account, and accept the request under Admin › Access and security › Managers. To add one person instead, invite their email there with the lowest access level that does the job.

![Give the agency a link, not your password](https://mosaicbrowser.com/covers/give-an-agency-access-to-google-ads.webp)

To give an agency access to Google Ads there are two doors, and Google built both for this. The agency's manager account can link to yours, which is how most agencies want it, or you can invite one person from the agency by email. Either way, nobody needs your Google password, and you keep the account.

Google allows a business to let one or more agencies manage its Google Ads account through their manager accounts. Mosaic keeps accounts you are entitled to run apart; it does not change what a platform allows.

## Before you give an agency access to Google Ads

Three decisions are easier to make now than to undo later.

Keep the account in your name. If the agency offers to open a new account for you from its manager account, say no and open it yourself. Google's ownership page says a manager that creates an account "will automatically become the owner of that account" ([About ownership](https://support.google.com/google-ads/answer/7456532?hl=en), read 2 November 2026). An account you open and then link has no owner manager until you choose one.

Keep an Admin of your own. Only Admin users can accept or reject manager link requests, unlink a manager, and give or remove access ([access levels](https://support.google.com/google-ads/answer/9978556?hl=en), read 2 November 2026). Google's access page also warns that an account with a single administrator can lose access to its tags if that person becomes unavailable, and suggests adding a second one ([Manage access](https://support.google.com/google-ads/answer/6372672?hl=en), read 2 November 2026). That second Admin should be someone in your business, not the agency.

Decide who pays. Linking an existing account does not change its billing. Google's linking page says your users keep access to billing and your invoicing and payment methods stay as they were, unless you choose to set up consolidated billing ([About linking](https://support.google.com/google-ads/answer/7456530?hl=en), read 2 November 2026).

Mosaic is a desktop app

Email yourself the link and open it on your computer.

[How it works: Local first](https://mosaicbrowser.com/features/local-first)

## Option 1: accept a link from the agency's manager account

This is the usual way, and the one most agencies will ask for.

1. Send the agency your Google Ads Customer ID. It is an account number, not a password, and it gives nobody access on its own.
2. The agency signs in to its manager account, opens **Accounts › Sub-account settings**, presses the plus button, chooses **Link existing account**, enters your Customer ID and sends the request ([Link accounts](https://support.google.com/google-ads/answer/7459601?hl=en), read 2 November 2026).
3. Everyone with Admin access on your account gets an email. Accept from the email, or in Google Ads go to **Admin › Access and security**, open the **Managers** tab, and choose **Accept** in the **Actions** column next to the agency's manager account.

Once you accept, the agency's admins can manage your campaigns and receive your account's notification emails. They cannot edit your users, managers or product links unless you also turn on ownership for their manager account, in the **Owner** column on the same tab. Most agencies do not need it. Google itself recommends making a manager the owner "if and only if the manager account requires these privileges".

Your account can have up to 5 manager accounts directly above it, so an in-house manager account and an agency's can both be linked.

## Option 2: invite one person by email

For a freelancer without a manager account, or one specialist at the agency, invite them as a user:

1. Go to **Admin › Access and security**.
2. Press the plus button.
3. Enter their email and choose an access level.
4. Choose **Send invitation**. They need a Google Account to accept, and you can revoke the invitation from the **Actions** column until they do.

Pick the lowest level that covers the work. Google's table has five:

| Access level | What it adds |
| --- | --- |
| Email-only | Notification emails and reports |
| Billing | Billing information and payments |
| Read-only | View campaigns and use planning tools |
| Standard | Edit campaigns and edit billing |
| Admin | Users, managers, product links, Analytics linking, advertiser verification |

Standard is enough to build and run campaigns. Admin is what someone needs to change who else has access, which is the part you want to keep.

## If the agency works from a login you hand over

Some clients still give an agency a Google sign-in they created for it, or the logins to tools around Google Ads that have no agency mode: the shop admin, the landing page builder, the call tracking dashboard. That is where the agency side of the work moves into a browser, and where accounts get mixed.

In Mosaic an agency gives each client sign-in its own profile, so that client's cookies, saved logins and two-factor codes live in one browser and nowhere else. The profiles stay on the agency's own computer; Mosaic has no cloud copy of them, as [local-first](https://mosaicbrowser.com/features/local-first) explains.

![The Mosaic profiles table: names, coloured tags, proxy locations and a Start button on each row](https://mosaicbrowser.com/shots/profiles-list.png)
*One profile per client sign-in*

Even then, a manager link is better than a handed-over login for Google Ads itself, because you can see it, limit it and remove it. Setting up the agency's side, with limits by spend, is in [how to manage multiple Google Ads accounts](https://mosaicbrowser.com/guides/manage-multiple-google-ads-accounts), and the difference between linking and owning is laid out in [Google Ads manager account explained](https://mosaicbrowser.com/guides/google-ads-manager-account-explained). How an agency keeps dozens of clients apart day to day is in [Mosaic for agencies](https://mosaicbrowser.com/use-cases/agencies).

## Sources

1. [Google Ads Help: Link accounts to your manager accounts](https://support.google.com/google-ads/answer/7459601?hl=en), read November 2, 2026
2. [Google Ads Help: Manage access to your Google Ads account](https://support.google.com/google-ads/answer/6372672?hl=en), read November 2, 2026
3. [Google Ads Help: About access levels in your Google Ads account](https://support.google.com/google-ads/answer/9978556?hl=en), read November 2, 2026
4. [Google Ads Help: About ownership of client accounts](https://support.google.com/google-ads/answer/7456532?hl=en), read November 2, 2026
5. [Google Ads Help: About linking accounts to your manager account](https://support.google.com/google-ads/answer/7456530?hl=en), read November 2, 2026

## Questions

### Should I give my agency Admin access?

Only if it needs what Admin adds: managing users, accepting or unlinking managers, adding product links, linking Google Analytics or completing advertiser verification. Standard can edit campaigns and edit billing.

### Does accepting the agency's link make it the owner of my account?

No. A manager that links an existing account has no ownership until an admin of your account turns it on in the Owner column. You can also unlink it at any time.

### Can more than one agency manage my Google Ads account?

Yes. Google allows up to 5 manager accounts directly above one Google Ads account, as long as they are not in the same hierarchy.

### Who can accept the agency's request?

Only a user with Admin access on your account, or someone on a manager account that already owns it. Billing, Read-only and Standard users cannot accept or reject manager link requests.

## Related

[Google Ads manager account explained](https://mosaicbrowser.com/guides/google-ads-manager-account-explained): Google Ads manager account explained: it runs no ads, and links other Google Ads accounts so one sign-in can see, edit, report on and pay for all of them.

[How to manage multiple Google Ads accounts](https://mosaicbrowser.com/guides/manage-multiple-google-ads-accounts): To manage multiple Google Ads accounts, link each one to a manager account by its Customer ID. One email holds 20 accounts; a manager holds 50 or more.

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[Google Ads account suspended for circumventing systems](https://mosaicbrowser.com/guides/google-ads-account-suspended-for-circumventing-systems): Google Ads account suspended for circumventing systems? It is immediate and permanent unless an appeal wins, and you have at least 6 months to appeal.

[Anti-detect browser for agencies: a browser per client](https://mosaicbrowser.com/use-cases/agencies): An anti-detect browser for agencies puts every client in its own project and every client login in its own profile, with that client's exit and 2FA codes.

[Local first: your profiles stay on your computer](https://mosaicbrowser.com/features/local-first): Mosaic has no cloud copy of your profiles. Profiles, cookies and proxies stay on your computer, encrypted on disk, with app lock, daily backups and a trash.

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## Run this guide on your own accounts

Every Mosaic profile is a fingerprint, a proxy exit and a cookie jar that agree with each other, kept on your computer. Free holds 3 profiles. Pro is $49 a month for any number.

Mosaic is a desktop app

Email yourself the link and open it on your computer.