# How to manage multiple social media accounts > Check each platform's account rule, switch inside the app where it lets you, publish from one scheduler, and give every login its own browser profile. Source: https://mosaicbrowser.com/guides/manage-multiple-social-media-accounts ## How to manage multiple social media accounts To manage multiple social media accounts, first check how many each platform allows you, then use the platform's own switcher or business tools, publish from one scheduler, and keep every login in its own browser profile so sessions, codes and replies never cross between accounts. ![Every account in its own window, beside a screenshot: six Mosaic profile windows arranged in a grid, each with its own name in the title bar](https://mosaicbrowser.com/covers/manage-multiple-social-media-accounts.webp) Managing multiple social media accounts is three jobs that most advice folds into one. Publishing is the one schedulers solve. The rules decide how many accounts you may hold at all. The third is the login layer: which session is open in which window, whose two-factor code you are pasting, and whether a reply goes out from the right brand. Most mistakes happen there. Each platform sets its own limit on accounts, and they differ more than people expect; the table below links each rule, read on 2 November 2026. Mosaic keeps accounts you are entitled to run apart; it does not change what a platform allows. ## How many accounts each platform lets you run | Platform | The rule | What to use for more | | --- | --- | --- | | Facebook | One personal profile, your own ([Terms, 3.1](https://www.facebook.com/terms/)) | Pages and a business portfolio, from that one profile | | LinkedIn | "Only one LinkedIn account", in your real name ([User Agreement](https://www.linkedin.com/legal/user-agreement)) | Page admin roles on company pages | | Instagram | Several accounts per person, added and switched in the app ([Help Center](https://help.instagram.com/1682672155283228)) | The account switcher; Meta Business Suite for brands | | X | Several accounts with distinct identities or purposes, within its limits on account creation ([Authenticity](https://help.twitter.com/en/rules-and-policies/platform-manipulation)) | Separate accounts per purpose; Delegate for shared ones | | TikTok | Business accounts gathered in a Business Center with per-member permissions ([Business Center](https://ads.tiktok.com/help/article/about-managing-tiktok-accounts-in-business-center)) | Business Center | | YouTube | Channel roles for other people without your Google Account ([channel permissions](https://support.google.com/youtube/answer/9481328)) | Channel permissions | Two rows deserve a second look. LinkedIn and Facebook personal profiles are one per person, so "managing multiple accounts" there means managing pages, not profiles. And X's policy forbids using several accounts together to push the same content, so a brand account and a support account are fine where two accounts posting the same thing are not. Mosaic is a desktop app Email yourself the link and open it on your computer. How it works: Logins and 2FA codes ## Step 1: switch inside the platform where it lets you Before any tool, use what the platform built. Instagram's app holds several accounts and switches between them from the profile screen. Facebook Pages are run from your one profile, and every Page you manage sits in Meta Business Suite. TikTok's Business Center lists every linked TikTok account in one place, and gives each member "Deliver ads" or "Manage account" on each. YouTube lets the owner invite a manager in YouTube Studio under **Settings** › **Permissions**. If the accounts belong to clients, the same tools are how you get in without passwords; the per-platform steps are in [how to access client social media accounts](https://mosaicbrowser.com/guides/access-client-social-media-accounts-as-a-social-media). ## Step 2: publish from one scheduler A scheduler connects to each platform through the platform's own sign-in and posts on your behalf, so a content calendar covers every account and nobody signs in to ten apps at nine in the morning. For most people with more than three accounts this is the biggest time saving, and we would not tell anyone to skip it. A scheduler stops at what the platform's connection allows. It cannot change a profile's settings for you, approve a new login, or answer a security check. It does not hold two-factor codes, and it cannot reach the smaller tools around a brand: the link-in-bio page, the newsletter tool, a regional network with no API. Those still mean signing in with a browser. ## Step 3: give every login its own browser profile Signing in to several accounts of one service in a single browser is where cross-posting accidents come from. The service keeps one session per cookie jar, so the account that opens is whichever signed in last. The free fix is a profile per account in the browser you already use. Chrome profiles and Firefox's containers each give an account its own cookies, which solves the wrong-account problem for most people. What they share is everything below the cookies. Every Chrome profile on your computer reports the same screen, graphics card, fonts and timezone, and leaves from the same internet address. For your own accounts on a platform that allows several, that rarely matters. For client accounts it can: ten unrelated businesses signing in from one office address and one device look connected, which is the mechanism behind [accounts getting linked](https://mosaicbrowser.com/guides/how-to-manage-multiple-accounts-without-getting-linked). ## Managing multiple social media accounts in Mosaic Mosaic is a browser where every account gets its own fingerprint, its own proxy exit and its own cookies, all kept on your computer. It is not a scheduler and has no inbox; it is the login layer. 1. Group accounts into projects: one per brand or client, each with its own colour. 2. Click **New profile** for each account, named so nobody guesses: "Acme - Instagram", "Acme - X". 3. Paste a proxy seller's gateway line once as a [provider](https://mosaicbrowser.com/features/proxy-providers). Each profile mints its own session, so no two profiles share an exit by accident, and its timezone and language follow the measured exit. 4. In **Credentials**, add the account's login and its **Two-factor secret**. The companion inside that profile's browser shows that account's codes and no others. 5. Start the morning round in one go: select the profiles, start them together and arrange the windows, each showing its profile's name beside the address bar. ![Six Mosaic profile windows arranged in a grid, each with its own name in the title bar](https://mosaicbrowser.com/shots/windows-arranged.png) *One window per account, each named* Two limits to know. A Mobile profile is desktop Chromium in device mode, built from a captured Android phone, so it shows a site's mobile web version; it is not a phone and will not run the Instagram or TikTok app. And profiles live on the computer that made them, with no team seats or sync, so a colleague gets their own platform role rather than your profile. For agency work across a client list, with onboarding and offboarding, see [how to manage social media accounts for multiple clients](https://mosaicbrowser.com/guides/manage-social-media-accounts-for-multiple-clients); the brand-account setup is on [Mosaic for social media managers running brand accounts](https://mosaicbrowser.com/use-cases/social-media-teams). Free covers 3 profiles and 10 profile creations; Pro is $49 a month with a 14-day free trial, on the [pricing page](https://mosaicbrowser.com/pricing). ## Sources 1. [Facebook Terms of Service, 3.1 Who can use Facebook](https://www.facebook.com/terms/), read November 2, 2026 2. [Instagram Help Center: Add and switch between multiple accounts](https://help.instagram.com/1682672155283228), read November 2, 2026 3. [LinkedIn User Agreement](https://www.linkedin.com/legal/user-agreement), read November 2, 2026 4. [X Help Center: Authenticity](https://help.twitter.com/en/rules-and-policies/platform-manipulation), read November 2, 2026 5. [TikTok Business Help Center: About managing TikTok accounts in Business Center](https://ads.tiktok.com/help/article/about-managing-tiktok-accounts-in-business-center), read November 2, 2026 6. [YouTube Help: Add or remove access to your YouTube channel with channel permissions](https://support.google.com/youtube/answer/9481328), read November 2, 2026 ## Questions ### How many social media accounts can one person have? It depends on the platform. LinkedIn allows one account per person and Facebook asks for one personal profile, while Instagram lets you add several accounts and switch between them, and X allows several accounts with distinct purposes. ### Is a scheduling tool enough to manage multiple social media accounts? For publishing, often yes. It does not cover replying inside the app, changing account settings, two-factor codes, or tools a scheduler cannot connect to, which is where separate browser profiles help. ### Do I need a separate phone for each social media account? Not for the platforms that let you switch accounts in their app. On a computer, a separate browser profile per account keeps the sessions apart. Mosaic's Mobile profiles show the mobile web version of a site; they are not phones and do not run apps. ### Can managing several accounts from one computer get them linked? Sites can connect accounts that share cookies, a device fingerprint or a network address. For accounts you are allowed to run, separate profiles keep them from sharing those things. ## Related [How to access client social media accounts as a social media manager](https://mosaicbrowser.com/guides/access-client-social-media-accounts-as-a-social-media): Ask each client for a role, not a password: partner access on Meta, Business Center on TikTok, permissions on YouTube, Page admin on LinkedIn. [How to manage social media accounts for multiple clients](https://mosaicbrowser.com/guides/manage-social-media-accounts-for-multiple-clients): Get a role on each client's accounts, keep ownership with the client, give each client its own folder and logins, and end the work by removing access. [Mosaic for social media managers running brand accounts](https://mosaicbrowser.com/use-cases/social-media-teams): Keep each brand's social logins, two-factor codes and notes in their own browser profile, on their own exit, and check posts as the brand's market sees them. [How to manage multiple accounts without getting them linked](https://mosaicbrowser.com/guides/how-to-manage-multiple-accounts-without-getting-linked): Accounts get linked by shared cookies, IPs, fingerprints and habits. Give each its own profile, exit and history, then test it before you trust it. [The best anti-detect browser for Instagram, for brand work](https://mosaicbrowser.com/compare/best-anti-detect-browser-for-instagram): Best anti-detect browser for Instagram: on the web, one profile, exit and 2FA code per brand. For work inside the app, Multilogin's cloud phones fit.    ## Run this guide on your own accounts Every Mosaic profile is a fingerprint, a proxy exit and a cookie jar that agree with each other, kept on your computer. Free holds 3 profiles. Pro is $49 a month for any number. Mosaic is a desktop app Email yourself the link and open it on your computer.